WMMB Names New National Account Director for Foodservice

Allen Hendricks, a chef and sales/marketing executive, has been named director of national accounts for foodservice, a newly created position at Wisconsin Milk Marketing Board.He reports to Stan Woodworth, senior vice president for channel marketing. Hendricks previously was sales manager for CDS, a high-end specialty cheese and food broker based in Elmhurst, IL.

His wide range of responsibilities included regional sales, development of marketing programs, culinary counseling and establishing growth in new regions. He also has served as sales manager for Schreiber Foods, Inc., in Green Bay, WI, as well as heading up his own specialty services company, AMH Resources, where his clients included WMMB.