Menu TrendWatch: The Early Shift

Menu TrendWatch: The Early Shift

Breakfast menu trends center on value and convenience.

Harvard had something to learn from Burger King. After seeing too many students with bags of fast food at breakfast time, Harvard Dining decided to deconstruct the breakfast sandwich — meat, marketing and all — and ended up finding out how to increase their share of the elusive a.m. daypart.

Jim DeZutter, director for business development, Harvar

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