Beef Industry Announces Sustainability Initiative

The U.S. beef industry announced initiation of a checkoff-funded sustainability assessment. The multi-year research project will quantify inputs and outputs and identify opportunities for continuous improvement in beef cattle raising practices. The Beef Checkoff Program will partner with BASF Corp. to conduct a comprehensive assessment of the current state of the U.S. beef industry and identify the most important areas of focus for future innovation.

“We’ve all heard the terms ‘lifecy

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