Sara Lee Corp. has chosen Hillshire Brands Company as the new name for its North American business. Hillshire Brands will be listed on the New York Stock Exchange under the ticker symbol HSH.
Sara Lee will become two independent pure-play, publicly-traded companies on June 28, 2012. D.E Master Blenders 1753 will focus on international coffee and tea and Hillshire Brands will focus on meat-centric food products and foodservice operations. The latter will include several pop