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Aramark's Customer Loyalty Program

Aramark announced the launch of a new customer loyalty program for its college and university clients that will roll out at six universities this fall.

The program, dubbed Jam, will give students the opportunity to earn points for all on-campus dining purchases. The points can then be redeemed for rewards like sporting goods, electronics, fashion accessories and gift cards. Students will also have the option to donate their points to benefit America's Second Harvest¯The Nation's Food Bank Network.

Participating schools include the University of Pennsylvania, East Carolina University, The George Washington University, Grand Valley State University, Indiana University of Pennsylvania and University of South Florida.

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