Forget the dry muffins or crumbly cookies. New York-based Restaurant Associates is putting a creative spin on the post-lunch snack offerings. The hospitality management company’s Afternoon Socials concept offers surprising new treats to increase late-day participation at its cafes and coffee bars, when sales tend to dip. And the results are proving a win for clients and their customers.
Snacks boost the bottom line
One hospitality management company is going gourmet with its coffee bar treats—and turning the afternoon pick-me-up into a fun hangout.