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bubble tea Restaurant Associates
Bubble tea was served in light bulb-shaped glasses at one Afternoon Social site.

Snacks boost the bottom line

One hospitality management company is going gourmet with its coffee bar treats—and turning the afternoon pick-me-up into a fun hangout.

Forget the dry muffins or crumbly cookies. New York-based Restaurant Associates is putting a creative spin on the post-lunch snack offerings. The hospitality management company’s Afternoon Socials concept offers surprising new treats to increase late-day participation at its cafes and coffee bars, when sales tend to dip. And the results are proving a win for clients and their customers.  

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