When a new Au Bon Pain restaurant debuted on the campus of Virginia Commonwealth University (VCU) in Richmond, Va., last December, it wasn’t just another national chain expanding its presence in the college market. Rather, the eatery symbolized an ongoing commitment on the part of VCU to revitalize a historic part of its host city.
Virginia Commonwealth University
Au Bon Pain unit helps revitalize historic district
Chain outlet sets up shop in a classic building on the Virginia Commonwealth campus that was renovated in a way to preserve its unique aspects.