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Beyond the 50 Power Players: University of Tennessee

University of Tennessee
Knoxville, TN

Dining Head: Tim McWilliams, senior resident district manager
Total Enrollment: 28,000
Students Living on Campus: 7,301
No. of Meal Plans Sold: 7,025
Annual Dining Program Revenues: $32 million
Cost Range of Residential Meal Plans: $1,718-$1,951/semester
No. of Residential Dining Halls/Commons: 3
No. of Retail Outlets: 40
Management: Aramark
Phone: (865) 974-4111

UT Dining recently increased the amount of healthy options on-campus and implemented new residential menus that highlight more healthy options as well as flavors from around the globe. New brands on campus in fall 2014 include Raising Canes and Panda Express.

Plans call for launching campaigns that provide exclusive offers to customers via social media as a way to increase the value of connecting with UT Dining as well as to drive in-store traffic to the retail locations. A new UT app will feature dining locations and hours of operation.

Dining services provider Aramark is also implementing its W.E.S.T customer service platform, a repeatable model that the company says is designed to build a world-class service organization.

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