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FM On Demand with Tara Fitzpatrick: Niagara U’s food marketing class collabs in real world

Niagara University’s Food Marketing Center of Excellence and local food company Rich Products help each other out with food marketing job experience for students and insight into Gen Z trends for the company.


On this episode of FM On Demand with Tara Fitzpatrick, we get the scoop on a longstanding relationship between food marketing students at Niagara University (NU) and food marketing pros at Rich Products, a neighbor of the school in Western New York State. More than 40 former students have taken jobs with Rich’s, and even more have completed food-related MBA programs through the school.

We’re talking with Jamie McKeon, SVP of Demand Creation at Rich’s. As a member of the NU Food Marketing Center of Excellence’s advisory board, McKeon has a front-row seat for finding out about what makes Gen Z go for different menu trends, which we talk about as the year wraps up and we try to look ahead for which trends will be big on campus next year. This symbiotic relationship is an interesting one, and could work in other settings, too, since securing a job after college is obviously top-of-mind for today’s college students.

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