Home chef kit services like Blue Apron and Hello Fresh have been a growing trend in the commercial food market as consumers try to balance the convenience of prepared takeout with the satisfaction of making their meals themselves. The platforms provide all the components needed to make a specific recipe and the customer simply assembles and cooks it. It’s like at-home speed-scratch.
Meal kits boost off-campus dinner sales at UMass
Packs include everything a customer needs to prepare a home-cooked dinner without the fuss and bother of buying and assembling the ingredients.