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Best Customer Service Concept: SMART Lunch at Dickinson (Texas) High School

2015 Best Concepts: The SMART lunch approach allows Dickinson High’s 2,700 students to get meals rapidly in a single lunch period by pulling attractively packaged prepared meals from individual compartments in 18 temp-controlled food merchandising units. The innovation mitigates the “lunch crush” factor that hampers participation when large numbers must be served in a very short time, while providing quickly identifiable meal choices in an appealing way.

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