Last week Aramark rolled out an all-new high school dining brand that promises students a chance to “refuel, recharge and relax.” Those words are the result of Aramark’s K-12 brand developers’ research, which found that students often see their school cafeteria as a place of social and time pressure. Not ingredients for an ideal break time to say the least!
Aramark’s new K-12 dining brand, Rally Café, flips the script on tired high school cafeterias
Brand development team gathers thousands of insights to better understand what students, parents, operators and clients are looking for in a high school dining program. The answers are distilled into the overarching ideas of refuel, recharge and relax in a space that’s inclusive.