Consumers define Sustainability in a multitude of ways

Ability to last over time 76%

Ability to support oneself (self-reliance) 55%

Conserving natural resources 44%

Recycle, reuse, reduce 44%

Responsibility 35%

Environmentally friendly 33%

Green 23%

Reducing carbon footprint 22%

High quality 17%

Humane treatment of animals 12%

Fair trade 12%

Simple living

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