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Bakery Case Studies

Blissfully flaky croissants, cupcakes to share and cookies that boost school spirit — and sales. Here's how four onsite operators hit the sweet spot.

Tara Fitzpatrick | Oct 01, 2011

Hardly anyone will turn down a great looking cookie or cupcake. But once in a while, a dessert item will go on to become a legendary fan favorite.

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TAGS: Marketing Food & Beverage

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