Dropping Flavored Milk Reduces K-12 Milk Consumption: Study

Eliminating chocolate and other flavored milks from school cafeteria menus resulted in a dramatic drop in milk consumption, according to a new study presented at the School Nutrition Association (SNA) Annual National Conference. The study was conducted by Prime Consulting Group and funded by the Milk Processor Education Program, which in turn is funded by the nation's milk processors.

The study included nearly 700 measurement days over three months at 58 elementary and secondary

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