Harvey Goodfriend, the former CEO of San Diego State University’s Aztec Shops, has passed away at age 72. Goodfriend, whose long tenure at the head of Aztec Shops extended from 1961 to 1999, is credited with developing SDSU’s retail-centered model of campus dining by introducing outside vendors such as Rice King and Sbarro, as well as the Aztec Market campus c-stores and the first student union in the California State University system.
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