Morrison Healthcare and Crothall Healthcare, both units of Compass Group North America, have unveiled new logos and word marks as part of a combined brand refresh. The streamlined looks are similar in design to show their close alignment and integrated approach to providing hospital and health system clients with specialized food, nutrition and support services. The new marks also line up the two companies more closely within the global Compass Group brand while symbolizing the globalization of Healthcare.
Morrison operates food and nutrition services in more than 600 hospitals and healthcare systems while Crothall currently provides more than 1,300 hospitals with environmental, laundry/linen, patient transportation, facilities management and healthcare technologies solutions services.
In all, more than 300 major U.S. hospitals and health systems currently utilize the combined services of the two companies, a presence Morrison Healthcare CEO Tim Pierce describes as "representing about 44% of Compass' footprint in North America." Some of its clients include Alta Bates Summit Health System, Community Health Systems, Inova Health System, Mount Sinai Health System-The Mount Sinai Hospital, Novant Health and Sentara Healthcare.
“Our brand refresh is a natural next step designedto bridge the new direction of our company with our legacy of providing superior food and nutrition services, as well as exceptional patient, caregiver and customer experiences,” says Morrison Healthcare CEO Tim Pierce.
“Morrison and Crothall are experts in food, nutrition and support services. We have always worked together as sister sectors within Compass Group and are now leading clients in the direction of joint services by leveraging the strength of our specialization and expertise, side-by-side under the Compass global brand.”
“We know that only cutting-edge solutions will do for our clients. Our people in each of five specialty service areas are passionate about searching for new protocols, products, or technologies,” adds Crothall Healthcare CEO Bobby Kutteh.
“Our new look supports our pursuit of innovation and is consistent now with our sister healthcare food provider, Morrison. We ... are sending the message that you can have dedicated specialists who share a common mission and Compass Group ‘Best-in-Class’ DNA.”
As both companies roll out their respective logos and word marks, associates and clients will see new chef coats and uniforms (where appropriate), marketing materials and signage in Morrison cafés (where appropriate) and company websites at www.morrisonhealthcare.com and www.crothallhealthcare.com.