Major League Baseball's Oakland A’s has expanded its partnership with Ovations Food Services at the team's O.co Coliseum home ballpark to also manage retail merchandise. Ovations already is the food and beverage service provider, taking over a year ago.Ovations, a subsidiary of Comcast-Spectacor that operates in more than 140 public assembly facilities across North America, plans to leverage its buying power with some of the nation’s most prolific sports merchandising companies to offer A’s fans a larger variety of merchandise throughout the stadium.
“We will operate the A’s retail merchandise with the same Everything’s Fresh approach we take to food and beverage,” says Jay Satenspiel, Ovations’ on-site regional vice president. “Everything’s Fresh means taking a fresh and creative approach to merchandise sales locations, style and variety.”
“We are thrilled to be expanding our relationship with Ovations by partnering with them on our retail merchandise business,” notes Jim Leahey, vice president of sales and marketing for the Athletics. “The A’s brand strength, history, colors, and fun and distinct fan culture provide a great platform for retail success. Ovations’ approach will help us continue to cultivate the deep connection between our fans and our team.”