Premium quick service Italian chain Fazoli’s plans to open its first on-campus unit at Texas Tech University in the completely renovated seven-concept Market at Stangel/Murdough food court. Construction is scheduled to start this spring, with the open slated for the fall.
The Fazoli’s unit will offer a wide variety of fresh, fast Italian selections with most dishes made to order in full view of customers. Signature items on the all-day menu will include fresh salad bowls under 400 calories, oven-baked pastas, build-your-own pasta bowls, classic Submarinos, pizza, breadsticks, sweet treats and beverages. Customers will also have the option of creating their own pasta combinations by choosing from different types of noodles, sauce, meat and vegetables and they also may have their pasta dish oven-baked.
“We liked Fazoli’s flexibility in working with us in terms of layout and design,” says Kirk Rodriguez, director of Texas Tech Hospitality Services. "The location will be positioned in a highly visible part of the market near the entrance. Fazoli’s logo and other branding will be displayed prominently, and there will be a digital menu board.”
The Texas Tech unit is part of Fazoli’s strategic plan to grow through non-traditional locations. It currently has around 220 locations, including both company-owned and franchised units.
Two student focus groups had favored the concept as the first choice of brands they wanted on campus, according to Rodriguez. Most of the students were familiar with Fazoli’s from two traditional sites in Lubbock.
After opening, Fazoli’s plans to showcase the Texas Tech unit as a prime example of a campus location. The company is seeking similar opportunities with other college and university campuses around the country.
The Market will be open seven days a week and Fazoli’s will have the opportunity to cater campus events from the unit.