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Smoothie/acai bowl concept a hit at Babson College

Internally developed Smoothie Lab successfully competes with off-campus alternatives and provides a unique on-campus dining brand.

College dining operators are increasingly challenged to remain competitive with off-campus options, something recently made even more difficult by delivery services such as Uber Eats that erode the traditional convenience advantage of on-campus dining. So on-campus dining must continue to evolve in a way that does more than simply provide a convenient option but must also create unique experiences.

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