Starbucks is launching a delivery service for the 12,000 employees who work in the Empire State Building in New York City, reportedly for a flat $2 fee per delivery. The company’s first Green Apron Delivery service site was created specifically for the unique characteristics of the building and allows Empire State Building tenants to order a selected set of food and beverages via a dedicated website.
Orders will be prioritized and prepared within a 30-minute timeframe, allowing Starbucks partners (employees) to craft the beverages based on volume and distance to the drop off location while ensuring product quality upon delivery. The orders will be delivered to each company’s designated drop off location—reception, a desk or other common area—where the customer will be met.
“New York City has always inspired us to consider new ways to innovate for our growing store portfolio and I cannot think of a better location to launch one of the most frequently requested services,” said Cliff Burrows, Starbucks’ group president, U.S. and Americas, in a prepared statement. “With Starbucks Green Apron Delivery, we’ve simply moved that moment of connection between our customer and the barista from our place to theirs.”
The Starbucks Green Apron Delivery kitchen is located in the 33rd Street lobby of the Empire State Building. The unique and bustling work environment, mixed with a large number of tenants, makes this office building an ideal location to run the first test of Starbucks Green Apron Delivery, the company said in its release statement.