finished_burgerpromo.gif Photos: UCSF Medical Center
UCSF Med Center's "better burger."

New burger blend a smash hit at UCSF Med Center

Combining one classic burger method—smashing on the griddle—and one new spin—blending mushrooms into beef—an improved burger experience has increased burger business by 75 percent.

After hearing about customers’ lukewarm response to the burger program at the University of California San Francisco (UCSF) Medical Center’s cafés and patient menu, the culinary team decided to go back to the burger drawing board and rebuild it from scratch, launching a new burger at the beginning of the fall.

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