It looks like a typical cooking show video clip, dramatizing the assembly of a particular dish complete with easy-to-follow instructions. But it’s actually a clip made and promoted by the Denver Public Schools (DPS) Food & Nutrition Services department, and the goal is not just to convey information on how to create a particular healthy and tasty dish but also to leave the impression that the DPS school meal program is a culinarily savvy operation.
Denver Public Schools
Denver Schools promotes meal program with recipe video clips
What better way to instill confidence in the quality of the food you serve than to imitate how popular culinarians reach consumers?