Michelle Barry, Ph.D., senior VP of The Hartman Group, has been studying consumer behavior in relation to sustainability for two decades. She offers five tips for those looking to effectively position a sustainable brand in the minds of customers...
Ability to last over time 76% Ability to support oneself (self-reliance) 55% Conserving natural resources 44% Recycle, reuse, reduce 44% Responsibility 35% Environmentally friendly 33% Green 23% Reducing carbon footprint 22% High quality 17%...
