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Senior living operator serves its own private label wines

Vi has partnered with a California winery to bottle its own Luxus brand, which it serves in its onsite dining establishments.

Wine has long been associated with elegance and fine dining, and that is an association that Vi, a Chicago-based operator of 10 upscale senior living communities around the country, has leveraged by contracting with a California-based winery to bottle its own proprietary Luxus label of wines. They are available in the dining establishments that serve alcohol on Vi properties as the house label.

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TAGS: Healthcare
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