Taking a page from Starbucks Coffee, Panera Bread and other major marketers, onsite operators are tuning up their coffee offerings to attract Millennial consumers and their huge discretionary spending power. They're reaching out to digitally fluent, socially networked, always-in-a-hurry 18- to 34-year olds with convenient coffee on demand away from home.
Courting Millennials with specialty coffees on demand
Onsite operators appeal to the 18- to 34-year-old marketplace with cappuccino, latte drinks. Brought to you by Kraft Foodservice.