Courting Millennials with specialty coffees on demand

Taking a page from Starbucks Coffee, Panera Bread and other major marketers, onsite operators are tuning up their coffee offerings to attract Millennial consumers and their huge discretionary spending power. They're reaching out to digitally fluent, socially networked, always-in-a-hurry 18- to 34-year olds with convenient coffee on demand away from home.