Ready Pac announced Ali Leon has been named senior director of marketing within the foodservice division. She will be responsible for the development and execution of short- and long-term plans that leverage consumer, culinary and customer insights and future trends.
Leon brings more than 30 years of experience in sales, marketing, product development and operations to Ready Pac. She first joined the company in 1999 as general manager of the fruit division, was promoted to senior director of marketing within fruit, vegetables and complete meals in 2005 and later was named vice president of foodservice for national accounts. For the past two years, she was vice president of business development and national accounts at Fresh Connect LLC.
“Ali is a stellar example of what hard work and creative insight can get you in the produce industry,” says Barb Dan, senior vice president of marketing. “Her tenacity in implementing key functional initiatives during her time with Ready Pac made an impact that still affects the way we do business every day. I am thrilled to see Ali return to the Ready Pac team, and we’re eager to leverage her knack for innovation in foodservice to continue moving our business forward.”