4-year Revenue Trend (in $millions)
1800 Motor Pkwy.
Islandia, N.Y. 11749
Paul Whitcomb, President/CEO
Whitsons has worked hard to develop food service options that keep students nourished and safe under pandemic-regulated conditions and was ready to support client districts as they reopened for the 2021-22 school year with appealing new menu items and serving methods.
With the Seamless Summer Option extended through June 2022, the company has been attracting more students with a series of new promotions that change up the menu, infuse excitement in the program and encourage overall participation. Among them are…
New Pop-Up Shops. Providing an ideal opportunity to showcase emerging and favorite food trends, pop-ups can be set up in a variety of formats to accommodate altered service models and expand points of service while having proven to significantly increase meal participation, even throughout COVID-19. Recent Pop-up concepts include Yard Bird (the original chicken sandwich), Sabrosos Tacos and Wing Shack, with additional concepts slated to be added this spring.
Anytime Promotions. These fun mini promotions are easy to implement, generate lots of excitement among students and can be offered anytime for any grade level. Some of this year’s favorites include Corn Muffin Bowls, Simply Boxed Meals, Overnight Oats, Cereal Scrambles and Apple Rings.
Mobile Menu App. Whitsons’ mobile menu platform brings menu planning, nutrition information, meal ingredients and real-time allergen information to the fingertips of students, parents and school district staff. Districts may also opt to add the meal pre-ordering tool, allowing secondary students the opportunity to customize and pre-order grab-and-go meals and increase the speed of service.
Outdoor Mobile Kiosks. Set up under large tents, mobile kiosks allow students to safely socialize while eating outside, weather permitting. Grab-and-go items are offered, complete with socially distanced lines, tables and seating.
“Tastefully Plated” Grab and Go Meal Options. “Tastefully Plated” grab-and-go meals are chef-prepared, ready-to-serve, individually packaged meals. All meals arrive manufacturer sealed and can be served anywhere in the school to ensure proper social distancing.
In addition to these promotion programs, Whitsons has been putting a focus on communication and community engagement through initiatives such as its expanding Community Impact Team program led by Bill Whitcomb, Jr. as vice president of customer experience, which monitors, measures, communicates and facilitates the implementation of new programs and services designed to bring about increased participation, customer satisfaction and success.
Another program supporting the communications/engagement effort is Café Connections, a new internal messaging system that significantly changes how the company communicates with all of its team members. It replaces traditional internal bulletin boards and posters with a high-impact visual messaging system designed to increase operational efficiencies and team member engagement, allows Whitsons to instantly communicate district-related information, in real-time, to its onsite teams, even reaching those without email access.
This new platform not only enhances the overall team member experience, but seamlessly integrates with the company’s existing systems,transforming plain data into attention-grabbing digital messages that are displayed right in the kitchen to keep teams engaged and aware of what’s happening throughout the company. Café Connections also maintains Whitsons branding and messaging while allowing location-level access, where managers can create personalized messages geared towards their own teams. Unique customizable widgets such as real-time Twitter feeds, news updates, local weather and clocks are part of the platform as well.