Spectra is dedicating more efforts to securing comprehensive hospitality data in real time from concession and catering management systems, so in 2019 it launched Spectra Analytics 360 (SPAN-360), a dedicated corporate analytics department that monitors trends on an event-by-event and year-by-year basis for Spectra venues—and across the company’s client portfolio—to help steer business decisions and drive revenue. SPAN-360 will use data points to analyze fan purchasing behavior, which will
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