Campus trend: customize it

Fixed menus? Pre-prepared meals? No way. When it comes to eating on campus, today’s college students demand more choices than ever—and they want to be the ones making them. Recent research reveals that nearly 40 percent of students say their top menu attribute is the ability to customize. More and more colleges and universities are meeting that demand by offering customizable meals. Some operators are taking a cue from the success of fast casual restaurants, allowing students