BEHOLD THE POWER OF PLASTIC

It’s easy to make the case why restaurants should offer stored value gift cards: They provide immediate cash flow, they boost traffic, recipients who show up with them tend to have larger transactions than normal and also tend to spend more than the face value of the card. But, lately, the story has gotten even better, particularly now that more restaurant operators have embraced reloadable gift cards.

Much of the embracing has come in the wake of the Starbucks Card, the pioneering re

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