Denny’s targets millennials with ‘The Den’

Denny’s targets millennials with ‘The Den’

Fast-casual concept aims to build brand loyalty among young diners.

This story was written by Lisa Jennings, West Coast bureau chief for Food Management’s sister publication Nation’s Restaurant News.

Denny’s may have found a concept that hits the sweet spot for millennial diners.

The Den by Denny’s is a fast-casual concept that has evolved from locations the family-dining chain has on college campuses.


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