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Our Evolving (Love / Hate) Relationship with Brands

There are pros and cons to the use of national restaurant brands on college campuses. Weighing both is key to developing a branding strategy.

Author's Note:  The article you are about to read does not provide practical information that you can immediately apply to your operations.  It is instead the author’s survey of various insights expressed (sometimes in the form of rants) by college operators and customers on their feelings about brands. Our goal is to inform the ongoing and robust debate as to whether the use of branded concepts in campus dining programs is constructive or not.

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