FM Best Concepts
BEST CONVENIENCE RETAILING CONCEPT WINNER 2011: UNIVERSITY OF NORTH TEXAS

BEST CONVENIENCE RETAILING CONCEPT WINNER 2011: UNIVERSITY OF NORTH TEXAS

Go Where They Are, Give Them What They Want

WINNER: UNIVERSITY OF NORTH TEXAS

ENTRY: KHUSH ROTI

THE BIG IDEA: Khush Roti is a slam dunk piece of intercept marketing that puts a mobile cart directly where it can do the most business: next to a parking lot where commuting students literally have to walk around it to get to class. With a diverse campus population of more than 40,000 (30,000 of them commuters) and no r

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