New No-Cal Sweetener Enters the Market

New No-Cal Sweetener Enters the Market

Stevia-based sweeteners have received FDA approval and are being marketed as a “natural” sweetener alternative.

The latest no-cal sweetener is heading to market following FDA approval last December for its use in food and drinks. The product is an extract from stevia, a plant native to Central and South America, and both Coca-Cola and PepsiCo (in partnership with Cargill and Merisant, respectively) have introduced FDA-approved stevia-based sweeteners. Coke/Cargill's is Truvia while Pepsi/Merisant's

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