When it comes to exhibiting creativity in your operation, creating your own brands is about as good as it gets. Think about it. With your own brand, you can design a product or service from the ground up. You can spice it, color it, size it, name it, logo it, wrap it, promote it. And if it’s not a rousing success right off the bat, you can tweak it slightly, overhaul it extensively or drop it and start all over again.
What A Concept: How to Build Successful In-House Brands
Creating your own brand requires creativity, a willingness to take risks and a sense of playfullness.