The FSD as Multi-Concept Operator

A new breed of restaurant entrepreneur appeared on the commercial scene about 20 years ago, a variety typified by Rich Melman, the brilliant, quirky and hugely successful founder of Chicago's Lettuce Entertain You Enterprises.

Visionaries like Melman, Larry Levy and others became known as "multi-concept" operators and exhibited much of the spirit of the independent restaurateur. Instead of emphasizing the development of a clonable unit concept, they focused on building unique concepts

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