FSDs Play a Key Role in Their Institutions' Public Relations

Hospital FSDs can have a major impact on how their institutions are perceived by the public.

Hospital FSDs can have a critical impact on the way internal and external publics perceive their institutions.

It is no secret that the continuing consolidation of healthcare institutions is dramatically changing the operating environment in that segment. Yet those of us who follow the segment as a foodservice market tend to overlook the fact that not all of that change is internal.

The creation of ever-larger hospital networks has also become a public relations issue

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