On Habit, Behavior and Choice

Conditioning habitual behavior can be part of a strategy for influencing customer choices.

How's this for a piece of marketing advice: “To hold on to customers, you should keep them from consciously thinking about you.”

Or this: “What could be more obvious than the need to create products and services that satisfy our customers? … The only problem is that customer satisfaction tells us almost nothin

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TAGS: Marketing
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