Integrating Your Marketing Plan

In the past several issues, we have discussed the modern concept of marketing, some of the ways it can fit into the strategy of a noncommercial foodservice department, and the four "Ps" of the marketing mix. This month we'll say a few words about the process of combining these different considerations into a single strategy and plan.

First, though, Id like to recommend a seminal book (at least, it was seminal to me) to any readers who want to know more about this s

Register to view the full article

Please register to access this content.

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish