Why Mutual Expectations Matter

Why Mutual Expectations Matter

I recently found myself thinking about how often I have heard the phrase “exceeding customer expectations” in the many mission statements and business proposals I’ve seen over the years.

Typically, the term is used in the context of customer relationships. And indeed, understanding—and in many cases, establishing—the customer’s ex

Register to view the full article

Please register to access this content.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.