Food Bars Growing Fast

Food Bars Growing Fast

Food bars have experienced double-digit sales growth, with most of it coming from the energy/nutrition bar category.

Sales of food bars are surging, recently posting double-digit growth rates, making this a dynamic product category for onsite operators. The combined breakfast/cereal/snack bars and energy/nutrition bar retail market approached $5.7 billion in 2011, according to a new Packaged Facts report, Food Bars in the U.S.: Trends in Cereal/Granola Bars and Energy/Nutrition Bars.

Among other reasons for this growth are the many new products being launched, better marketing to spec

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