"Hybrid Consumers" Polarize Food Industry

A new report details how "hybrid consumers" are challenging the foodservice and retail food sectors by buying low and high rather than sticking to a single purchase pattern.

The rise of the 'hybrid consumer' is an emerging trend with significant implications for food companies, food retailers and food service companies, concludes a report from the reseaarch firm Rabobank. The report documents how consumers are becoming less interested in mid-market products and are instead trading down when it come

Register to view the full article

Please register to access this content.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.