"Hybrid Consumers" Polarize Food Industry

A new report details how "hybrid consumers" are challenging the foodservice and retail food sectors by buying low and high rather than sticking to a single purchase pattern.

The rise of the 'hybrid consumer' is an emerging trend with significant implications for food companies, food retailers and food service companies, concludes a report from the reseaarch firm Rabobank. The report documents how consumers are becoming less interested in mid-market products and are instead trading down when it come

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