Survey: Consumers Trust Themselves, Taste, in Food Decisions

Survey: Consumers Trust Themselves, Taste, in Food Decisions

A food and health survey by International Food Information Council Foundation finds consumers confused about healthy choices, looking more at labels, seeking help on mobile devices and feeling concerned about food safety.

The majority of consumers feel that doing their own taxes is a simpler process than figuring out how to eat more healthfully.

“Consumers feel there is too much conflicting information,” says Marianne Smith Edge, MS, RD, LD, FADA, senior vice president for food safety and nutrition, International Food Information Council (IFIC). “Science is ever-changing. They are trying to find their way through the amount of information available to them.”

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