Breakfast Data

Why People Eat Breakfast Away From Home

The following info provided by: an online study of 3,000 consumers done by ConAgra Mills Gilroy Foods & Flavors Food Away from Home Need States Study: Breakfast Occasion

Away from Home Breakfast Occasions: Three dominant occasions represent over 80% of fast food breakfast visits: Pit Stop (45%), Getaway Break (25%), and Personal Oasis (12%). On the other hand, four occasions represent almost 75% of full service breakfast visits: Getaway Break (22%), Per

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