NPD: Breakfast Visits Up, Lunch and Dinner Down in U.S. Foodservice Outlets

Breakfast increases for the fourth consecutive year, led by a 4% jump in QSRs.

U.S. consumers cut back on their restaurant visits at lunch and supper in 2013, but increased their visits at breakfast for the fourth consecutive year, reports The NPD Group research organization. Consumers made more than 12.5 billion breakfast visits to U.S. foodservice outlets last year, a 3% gain over year ago.

Quick service, which accounts for about 80% of total restaurant morning meals, showed the strongest increase in breakfast visits of all restaurant segments with a 4% increa

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