RA Rebrands Catering Unit

New market identity of high-end Northeast social/corporate caterer emphasizes modern, creative approach to innovative cuisine.

On February 12th, 2014, Catering by Restaurant Associates, the social and corporate catering unit of high-end corporate, education and cultural center dining services provider Restaurant Associates, launched a new look and brand, CXRA. The unit enjoys a substantial catering market share in New York City and the Northeast, serving leading arts centers and institutions throughout the region, as well as providing large-scale event food services.

But in 2013 it became clear to Catering by

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