Just when you’ve finally got your millennial customers figured out, a new generation—with new expectations and new tastes—starts lining up with their trays. Meet Generation Z, the group of 23 million babies, kids and young adults born between 1996 and the present. They’re practical, tech-driven and culturally diverse. And in plenty of ways, the complete opposite of their older cohort.
Move over millennials: Here's what you need to know about Gen Z
The youngest generation is everything millennials aren’t. Here’s what they’re hungry for.