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When LTOs Don't Go As Planned

Limited Time Offers are almost never just a way to offer customers a special deal. In most cases, they're intended to have a specific result: driving a particular kind of purchase or traffic, improve sales of a high-margin product, introduce a new item to the menu and many other objectives. But it pays to think them through because the "Law of unintended Consequences" can sometimes make them backfire.

For a couple of lessons about "LTOs Gone Bad," all learned by brief case studies of major chains, check out this article by Mark Brandau in this week's Nation's Restaurant News:

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