March Madness in the Kitchen

University culinary competition uses NCAA tournament format to decide which student recipe gets on the menu.

Most onsite dining operations need monotony breaker events, and most like to engage customers (and expand their off erings) by soliciting recipe ideas. At Philadelphia University, contract management firm Parkhurst Dining Services came up with an innovative way to combine a high-profile theme (the annual “March Madness” NCAA Men’s Basketball Tournament) with a competition among students for a spot on the dining hall menu.

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